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M.L. Campbell to Distribute Sayerlack for Industrial Wood Finishers

FOR IMMEDIATE RELEASE

M.L. Campbell Launches Sayerlack® Innovative Wood Finishing Solutions, Bringing a New Choice for Premium Italian Technology to North America

M.L. Campbell to Distribute Sayerlack for Industrial Wood Finishers

CLEVELAND – [September 6th, 2024] – M.L. Campbell Wood Finishing Systems is bringing trusted, Italian-made coatings to North America with the introduction of Sayerlack Wood Finishing Systems. Sayerlack Wood Finishing Solutions offer new options for wood workers looking for premium Italian technology.   These products are paired with M.L. Campbell’s unmatched local service and distribution model, creating a unique combination of high-performance products with expert support.

“The Italian designed and manufactured Sayerlack products have a 70-year history of market leadership across Europe,” says Cate Donovan, VP of Sales for ML Campbell. “We are excited to bring these high-quality waterborne and polyurethane coatings to wood finishers in our region. There is a strong demand for these types of coatings, and with Sayerlack, we’re raising the bar for Italian coatings in North America.”

 Key features of each system include:

Solventborne Polyurethane Systems

  • Exceptional, proven performance in alkyd and acrylic technologies
  • Outstanding final finish with premium slip and feel
  • Fast cure and easy sanding characteristics
  • Full offering to meet most application needs

Premium 1K & 2K Waterborne Systems

  • Next generation waterborne performance
  • Excellent clarity and non-yellowing properties
  • Fast cure and easy sanding characteristics
  • Excellent flow and leveling

“By adding Sayerlack to the core offering for M.L. Campbell distributor partners, premier Italian coatings are now more accessible than ever to our end users.” says Cate Donovan.

Learn more about his premium offering here: https://www.mlcampbell.com/sayerlack/

ABOUT M.L. CAMPBELL®

As an authority in the wood finishing industry for almost 100 years, M.L. Campbell has built a reputation on dependability, service, and product excellence. In partnership with its distributor network, M.L. Campbell delivers solution-based finishing systems through a full line of high-performance products and quick, knowledgeable field support. More than offering a breadth of products, M.L. Campbell is equally committed to providing the resources necessary for customers to make well-informed color and design decisions. M.L. Campbell® is a registered trademark of the Sherwin-Williams Company.

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Media Contact
NAME:   Alyssa Simon
EMAIL:   alyssa.simon@sherwin.com
PHONE:  216-219-0504

M.L. Campbell® Redefining Design Boundaries at the 2024 Ohio Hardwood Furniture Market

Sponsored by M.L. Campbell, the Showcase House Brings Together Craftsmanship, Color Trends and Industry Expertise to Continue Growing Demand for High-Quality and Locally Made Home Furnishings.

CLEVELAND – March 27, 2024 – The M.L. Campbell-sponsored Showcase House at the 2024 Ohio Hardwood Furniture Market – open April 2-3 – provides inspiration for furniture design pros with exclusive insights into hardwood color and finish trends. Attendees can experience the latest trends via the model home exhibit, which displays M.C. Campbell colors and finishes.

“The Showcase House is a unique opportunity for us to bring our support and color expertise to the Amish markets in a tangible way,” said Maggie O’Hare, Senior Marketing Manager for Global Color and Design at Sherwin-Williams. “This gives us the space to bring color and design trends to this community in a way that complements the beautiful Amish-built furniture. The theme of ‘Honoring Our Roots, Refining Our Craft’ is the perfect representation of this dynamic – we’re honoring the woodwork and refining it with our color expertise.”

In addition to M.L. Campbell products, the Showcase House will feature select designs from Ohio furniture makers who participated in the Ohio Hardwood Furniture Market’s competition.

“We were really impressed with all the submissions from these talented furniture makers,” said O’Hare. “Furniture makers from all over the state submitted designs in 26 categories, and we work with them by providing color recommendations based on our trend research. The final displayed collection at the Market does a fantastic job of highlighting innovative curved edges, elevated classics and the beauty of wooden hardware and grain patters that will be at the forefront of the furniture industry.”

The Ohio Hardwood Furniture Market is presented by The Hardwood Furniture Guild, a nonprofit organization of builders, finishers and industry supporters that help our community work together to promote high-quality home furnishings and grow demand for locally made products.

“We are proud to once again work with the Hardwood Furniture Guild to sponsor the Showcase House” said Cate Donovan, Vice President of Sales for Sherwin-Williams Industrial Wood Coatings. “It is important to build connections in this community between brands, designers, and builders – in the end, we’re all working to create products that people want in their homes.  We see great value in working together to bring these products to life.”

To learn more, visit OhioHardwoodFurnitureMarket.com or visit MLCampbell.com.

ABOUT M.L. CAMPBELL®

As an authority in the wood finishing industry for almost 100 years, M.L. Campbell has built a reputation on dependability, service, and product excellence. In partnership with its distributor network, M.L. Campbell delivers solution-based finishing systems through a full line of high-performance products and quick, knowledgeable field support. More than offering a breadth of products, M.L. Campbell is equally committed to providing the resources necessary for customers to make well-informed color and design decisions.

M.L. Campbell® is a registered trademark of the Sherwin-Williams Company.

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Media Contact
NAME:   Alyssa Simon
EMAIL:   alyssa.simon@sherwin.com
PHONE:  216-219-0504